MK FERGUSON
— SOCIAL MEDIA STRATEGIST + COMMUNICATOR. FOR LIVELY AND HONEST BRANDS.
hello@mkferg.com
A note from MK —
Hey there! I'm MK, and I'm thrilled you've found your way to my corner of the internet.
For 5 years now, I've been immersed in the ever-evolving world of social media and digital marketing. From crafting engaging content to developing comprehensive campaigns and strategies, I've had the privilege of helping businesses and individuals amplify their online presence and connect with their audiences in meaningful ways.
My journey has taken me through various industries, from lifestyle brands to wellness startups, giving me a unique perspective on what works across different sectors. I'm passionate about staying ahead of the curve, always experimenting with the latest trends and tools to deliver results that exceed expectations — without sacrificing genuine community and brand authenticity.
At the heart of my approach to social media is community, and I'm here to co-create with you. I’m motivated by blending creative storytelling with data-driven insights to create strategies that not only look good, but also perform and drive real results.
On this site, you'll find:
Info about me
Social media strategy and management
Content creation and curation
Brand storytelling
I believe in the power of authentic connection and strategic communication. I desire to work with brands who I feel an honest connection to — ensuring that it’s genuinely a good fit, for you and for me. If you feel that same connection, I would love to talk more about working with you in any capacity. I cannot wait to talk more with you if it is an aligned match.
Looking forward to connecting with you!
With gratitude, MK
Innovator, visionary, curator
Innovator — as an entrepreneur/intrapreneur, I like to say that I see opportunities where some might see walls. I’m a creative problem solver with an itch to challenge the status quo. My ideas are often sparked by my excitement and enthusiasm that I pour into anything that I choose to invest in, especially my work (I really, really love working). As a social media strategist + communicator, my goal is to engage with folks who are following a brand vision, innovate aligned ideas and connections, and advocate by fostering a raw community of vibrant individuals. I enjoy creatively + collaboratively crafting a plan, and then taking action between the idea and execution.
Curator — at the bottom line, I would describe myself as a space holder. I often lean into my ability to turn everything into an experience. I pride myself in my ability to understand the overall vision, and lean into curation from that place. As a social media strategist + communicator, my goal is to curate online experiences and projects that allow the overall vision to thrive. Whether its crafting a story board, mood boarding, project planning, collaboration seeking, content creation, community management, or overall support of the brands vision — I recognize the importance in curating an atmosphere and community that will be the foundation for ensuring goal-execution runs smoothly. I love making things work together for an overall vision.
Visionary — I think of myself as someone who knows how to bridge the gap between aesthetic and strategy. I often lean into my ability to connect dots and create possibilities that align with the overall goal at hand. As a professional photographer and freelancer of almost 9 years, I have deep experience in not only creating aligned visuals, but also a strong muscle as a collaborator and facilitator. As a social media strategist + communicator, my goal is to visualize unexpected and intentional ways to tackle workloads, tell a story, or connect the dots. Simply put, I’m a true storyteller, who also knows how to get sh*t done.
-
RESEARCH
All social media strategy starts with research. From understanding the brand, to the platform, to the trends and the audience, this is where my process begins. I enjoy diving into the research needed to bring ideas to life. With a keen eye for detail and a knack for using platform-specific trends and connections, I know how to turn research into knowledge and knowledge into a full on vision.
Tools: Mainly utilizing brand assets and social platforms as search engines
-
ORGANIZATION
There are a LOT of moving parts when it comes to the ever evolving world of social media. Organization, I’ve found, is the heart of helping the journey run smoothly, and the overall vision to thrive.
I specialize in managing social media organization across several key categories, including brand alignment, content ideation, influencer/creator collaborations and guidance, community management, strategic posting, and overall creative vision.
Tools: Google Drive, Notion, Trello, Facebook Business Suite, Buffer, Sprout
-
CONTENT CREATION
With a muscle for creating content that resonates with the target audience, I specialize in producing a wide range of materials, from informative graphics for a carousel, to user-generated content (UGC) style photos and videos, to behind-the scenes takeover reels.
My expertise extends to video editing and professional photography, ensuring high-quality, engaging content that captivates and informs.
Tools: Canva, Adobe Premier Pro, Adobe Lightroom, Splice
-
COMMUNITY
I heavily focus on genuine storytelling to find an authentic balance between following trends and genuinely connecting with the audience. My approach centers on fostering vibrant communities where members feel heard and valued. I excel in sharing content that builds community and drives sales while staying true to the brand's unique voice and values. I blend the analytical with the creative, ensuring a cohesive and engaging social media presence that resonates with and grows our community.
Platforms: Instagram, TikTok
Freelance Photographer & Creative Director | @mkxferg |
With 8+ years as a professional branding photographer, I specialize in translating brand stories into compelling visual narratives.
Crafting authentic visual assets that capture brand essence and personality
Delivering cohesive photo collections that elevate brand identity
Ensuring an exceptional client experience from concept to delivery with clear communications
Translating visual narratives into platform-optimized social content with 4+ years experience:
Mastering platform-specific content strategies and growth tactics
Adapting visual assets for maximum engagement across channels
Staying current with evolving social media best practices
LUX Wellness KC — Content Management & Social Strategist | @luxwellnesskc
Led brand transformation for a mobile IV therapy spa, elevating its identity from clinical to a warm, holistic wellness experience through:
Managed comprehensive performance analytics and monthly reporting across platforms, tracking: (January-September 2024)
7.9% increase in reach
109% expansion in account engagement
5% follower growth, exceeding industry standard of 4%
Led visual and content strategy implementation across website and social channels:
Monitored and analyzed community insights to inform content direction:
Tracked emerging wellness trends and consumer preferences
Compiled audience feedback for cross-functional team collaboration
Identified opportunities for content and campaign optimization
Cultivated and managed strategic influencer partnerships:
Direct end-to-end collaboration process from outreach to content execution
Curated partnerships aligned with brand values and aesthetic
Oversaw deliverables and maintain ongoing relationship management
Oceano Zero — Content Management & Instagram Strategist | @oceano.zero
Lead social strategy for a premium non-alcoholic wine brand, crafting a coastal-inspired luxury experience through:
Strategic content creation and campaign coordination across product launches, events, and brand collaborations
Genuine storytelling showcasing product integration and elevated alcohol-free living experiences
Engaging visual narratives across Instagram posts aligned with key marketing initiatives
Community-focused management that nurtures connections with the sober curious audience
+12% in new followers (July-October 2024)
From Tejas A Fine Art Print Company — Artist | @fromtejas_
Creator of fine art prints celebrating the soul of Texas landscapes, blending artistic vision with environmental appreciation:
Craft meticulously curated collections that capture the state's diverse terrains and natural beauty
Foster community connections through local brand collaborations and cultural storytelling
Transform deep-rooted Texas appreciation into tangible artwork that resonates with collectors
Drive artistic innovation while maintaining a sustainable, passion-driven print business
Each piece tells a story of Texas's rich landscapes, from Hill Country vistas to expansive prairies, creating meaningful connections between art and environment.
Audio Production Specialist | Producer & Host of The Souled Out Podcast
Creator and Host of The Souled Out Podcast — where authentic storytelling meets business alignment for a community of women entrepreneurs, visionaries, and doers
Direct comprehensive podcast production including community-driven content strategy, guest curation, and narrative development
Craft compelling storylines that foster meaningful connections within our listener community
Expert in creating engaging audio experiences that amplify guest stories and inspire authentic community building
How I spend my time when I’m not on my computer…
E-biking around town
Yoga, breath work
Reading fiction or personal development or history books
Exploring Tejas on roadtrips
Wake surfing and wakeboarding
Hiking with my crazy cattle dog, Chiso
Piddling in my garden
Antique browsing
Filling my camera roll with photos of the everyday (I have over 50,000 pics in my camera roll…)
Practicing gratitude or meditating