Online Storytelling
social media management + Content Creation
What I do
I define and execute your brand’s presence on social media.
That means clarifying your visual direction, voice, and story, then turning that into consistent content across your platforms.
I execute your email newsletters, edit your reels, write your captions, plan your calendar, and schedule your posts so your brand shows up with intention, coherence, and reach.
What It Creates
Visibility fuels your business, but managing it yourself costs time, focus, and energy. I step in to shape a social presence that grows beyond your current audience and brings the right people closer to working with you and buying from you.
Together, we establish what your brand stands for online, how it looks, how it speaks, and what it invites people into so every piece of content reinforces the same story.
The result: consistent visuals, grounded messaging, and content that actually supports business growth.
The Proof
What this work looks like in numbers:
13.2K+ people reached in 30 days (↑134%)
900+ profile visits in a month
Single reel → 724 new followers, 100K+ views
Audience reach: 95% non-followers (visibility beyond current audience)
This is what happens when story, strategy, and execution work together.
The Content
These examples show how strategic, story-driven content can expand visibility, spark engagement, and move people closer to becoming clients and customers.
My Approach
Strategic, supportive content that honors your time and expands your reach. Your presence stays alive and aligned (even when you’re focused elsewhere) and the people who are meant to find you feel connected, welcomed, and ready to move.
My Services
Social Media Strategy Intensive
A deep-dive, 1:1 session to define your brand’s digital direction.
This is for you if you want clarity, structure, and a story to work from but plan to create or post content yourself.
In this 90 minute intensive, we establish:
• Your brand’s story and role on social media
• Your visual direction (how your content should look and feel)
• Your brand voice (how your captions and messaging sound)
• Your content pillars: the core categories your content will rotate through
(for example: education, behind-the-scenes, client stories, brand philosophy, offers)
• A repeatable content framework
• A one-month content map with ideas you can recycle, reshape, and build on long-term
You walk away with direction, language, and a living content system you can keep using
Social media management
This is full-service support.
We build the same foundation as the intensive, then I carry it forward for you.
I define the strategy with you, shape the content direction, create the content, and manage your presence end-to-end.
This includes:
• Brand story, voice, and visual alignment
• Content strategy and ongoing ideation
• Monthly content calendar
• Reel editing + content development
• Caption writing and messaging
• Posting and scheduling
• Light community management
• Ongoing refinement based on performance
Your social platforms become a consistent, recognizable extension of your brand. This is for founders and creatives who want their online presence handled with intention, creativity, and business awareness.
Is This For You?
You want your brand to grow, with clarity and calm
You believe in storytelling, aesthetics, and strategy
You’re done with the pressure to do it all and ready for thoughtful online support
You want your online presence to feel like an extension of your real-life / brand energy
You believe in social media as an important aspect of your business growth
“Working with MK has taken the mental load off my shoulders. She seamlessly delivers great content in a timely manner and is always open to feedback. She will take your business to the next level — I highly recommend working with her.”
— Skylar, social media client
From this…
Inconsistent visual identity with little recognizable brand presence
Irregular posting patterns that weaken momentum and audience trust
Minimal saves, shares, and profile actions
Unclear brand voice and positioning
Visually busy or cluttered content that lacks clarity
A feed experience that feels uninviting or misaligned with the brand
To this!
Cohesive visual identity that builds brand recognition and trust
Consistent posting
Strong saves, shares, and profile actions
Clear brand voice, positioning, and messaging
Well-structured content that’s easy to scan and digest
A feed experience that feels inviting, aligned, and professional
Strategic content themes that support business goals
Analytics showing steady growth, strong retention, and expanding reach
Strategy That Moves the Needle…
+150% increase in link taps translating directly to product interest and sales
+80% profile activity growth in one month
Over 29K impressions in a 30-day period
9.8% follower growth month-over-month (exceeding industry standards)
66% rise in clicks during product launch campaigns
Reels engagement up +76%
Outperformed industry benchmarks on newsletter open rate (35.1%) with direct sales from email
Ready to delegate and grow?
Do you offer custom packages?
Yes. Every brand is different — I’m happy to adjust the level of support based on your needs, goals, and capacity.
Can I just get strategy help without ongoing content creation/management?
Absolutely. If you need a content plan, clarity, or direction but want to keep implementation in-house, I offer one-off strategy sessions.
How far in advance do you plan content?
Typically ~4 weeks in advance. This gives us room for intentionality and flexibility when something timely comes up.
Do I have to be on camera?
Nope. I’ll work with whatever media feels most aligned for you. Whether it’s graphics, product shots, UGC, or flat lays — we’ll shape the content around what feels right.
What platforms do you manage?
I mainly offer management/content for Meta (IG/FB), Pinterest, and email marketing. If you’re looking for support on other platforms, feel free to reach out, I may be able to help or refer you to someone I trust.
How does payment work?
Most clients are billed monthly on retainer. For one-time sessions or custom projects, I offer flat rates/hourly.