Online Storytelling
social media management + Content Creation
What I do
I define and execute your brand's presence online.
From your visual direction and messaging to your content strategy, I make sure every touchpoint feels intentional and aligned.
That includes social media management, email newsletters, reel editing, copywriting, content planning, and scheduling.
What It Creates
Visibility fuels your business, but managing it yourself pulls you away from what you do best. I build a social presence that reaches the right people, earns trust, and supports real business growth.
Together, we define your brand's voice, visuals, and strategy so every piece of content works toward the same goal.
The Proof
What this work looks like in numbers:
13.2K+ people reached in 30 days (↑134%)
726,796 views. 577,912 accounts reached. 110K likes. 4.1K saves. 21K sends. 5K reposts. 245 comments. (and counting)
Single reel → 724 new followers, 100K+ views
Audience reach: 95% non-followers (visibility beyond current audience)
The Content
These examples show how strategic, story-driven content can expand visibility, spark engagement, and move people closer to becoming clients and customers.
My Approach
Strategic content that honors your time, expands your reach, and helps the right people feel connected to your brand.
My Services
Social Media Strategy Intensive
A deep-dive, 1:1 session to define your brand’s digital direction.
This is for you if you want clarity, structure, and a story to work from but plan to create or post content yourself.
In this 90 minute intensive, we establish:
• Your brand’s story and role on social media
• Your visual direction (how your content should look and feel)
• Your brand voice (how your captions and messaging sound)
• Your content pillars: the core categories your content will rotate through
(for example: education, behind-the-scenes, client stories, brand philosophy, offers)
• A repeatable content framework
• A one-month content map with ideas you can recycle, reshape, and build on long-term
You walk away with direction, language, and a living content system you can keep using.
Social media management
This is full-service support.
We build the same foundation as the intensive, then I carry it forward for you.
I define the strategy with you, shape the content direction, create the content, and manage your presence end-to-end.
This includes:
• Brand story, voice, and visual alignment
• Content strategy and ongoing ideation
• Monthly content calendar
• Reel editing + content development
• Caption writing and messaging
• Posting and scheduling
• Light community management
• Ongoing refinement based on performance
Your social platforms become a consistent, recognizable extension of your brand. This is for founders and creatives who want their online presence handled with intention, creativity, and business awareness.
Is This For You?
You want your brand to grow, with clarity and calm
You believe in storytelling, aesthetics, and strategy
You’re done with the pressure to do it all and ready for thoughtful online support
You want your online presence to feel like an extension of your real-life / brand energy
You believe in social media as an important aspect of your business growth
“Working with MK has taken the mental load off my shoulders. She seamlessly delivers great content in a timely manner and is always open to feedback. She will take your business to the next level — I highly recommend working with her.”
— Skylar, social media client
From this…
To this!
Strategy That Moves the Needle…
+150% increase in link taps translating directly to product interest and sales
+80% profile activity growth in one month
Over 29K impressions in a 30-day period
9.8% follower growth month-over-month (exceeding industry standards)
66% rise in clicks during product launch campaigns
Reels engagement up +76%
Outperformed industry benchmarks on newsletter open rate (35.1%) with direct sales from email
Ready to delegate & grow?
Do you offer custom packages?
Yes. Every brand is different — I’m happy to adjust the level of support based on your needs, goals, and capacity.
Can I just get strategy help without ongoing content creation/management?
Absolutely. If you need a content plan, clarity, or direction but want to keep implementation in-house, I offer one-off strategy sessions.
How far in advance do you plan content?
Typically ~4 weeks in advance. This gives us room for intentionality and flexibility when something timely comes up.
Do I have to be on camera?
Nope. I’ll work with whatever media feels most aligned for you. Whether it’s graphics, product shots, UGC, or flat lays — we’ll shape the content around what feels right.
What platforms do you manage?
I mainly offer management/content for Meta (IG/FB), Pinterest, and email marketing. If you’re looking for support on other platforms, feel free to reach out, I may be able to help or refer you to someone I trust.
How does payment work?
Most clients are billed monthly on retainer. For one-time sessions or custom projects, I offer flat rates/hourly.